Category Archives: Education

The Coca-Cola Scholarship Program MENA 2016

By | Asia, Career, Education, Entrepreneurship, Event, Finance, How To, Pakistan, Scholarships, Technology, Travel | No Comments

For the 5th consecutive year, The Coca-Cola Company and the United States Department of State joined to launch another edition of the Coca-Cola MENA Scholarship Program 2016.

The Coca-Cola Company & the US Department of State are partnering for the 5th consecutive year to sponsor 100 university students from 7 different countries across the Middle East, North Africa and Near Asia to attend a month-long business program at Indiana University’s prestigious Kelley School of Business, one of the top ranked business programs in the United States.

2016 edition of the scholarship program includes university students from:

This multi-faceted, immersion scholarship program is designed to give a group of students the opportunity to learn about business education through an accelerated curriculum. The program, which begins in early July 2016, is fully funded including travel to and within the United States, accommodations, meals, and university and visa fees.

Make Tomorrow Better

All you have to do is share your business idea on how to Make Tomorrow Better in your country.

The 25 ideas with the most votes will automatically make it to the semi-final round. Following the semi-finals, 14 final winners will be selected and will win scholarships to attend the program at Indiana University. Submit your ideas before the application closes on March 20th.

SEE MORE details about Coca-Cola’s previous MENA Scholarship Programs

! Please note that the program will take place during Ramadan and that the travel dates can’t be amended. Indiana University is well aware of Ramadan and will make accommodations for attending scholarship winners.

To participate you can start by choosing your nationality

Are You the Next Coca-Cola Scholar?

Are You the Next Coca-Cola Scholar?

Or do you know a university student who has the potential to become one? If so share this.

share your business idea
Teenage and Adult brains in the Digital World

Teenage and Adult brains in the Digital World

By | Arts & Culture, Career, Digital Marketing, Education, Health & Fitness, How To, Learning, Lifestyle, Men, Science, Social Media, Technology, Trainings, Women | No Comments

Do teenage or adults have more efficient brains when it comes to technology?

When it comes to technology, adults won’t be able to keep up with their children. It took the radio 38 years to reach 50 million people, but it took 20 for the phone and 13 for the television. In contrast, it took Facebook 3.6 years and Twitter didn’t even need that much time — in fact, it took Google Plus 88 days.

Over the last 15 years, digital communication has ushered in more changes than the printing press did in 1570. And the standout early adopters in this world are teenagers, whose brains appear to have an extraordinary capacity to adapt to the world around them, according to Dr Jay Giedd, an adolescent brain expert.

We are now discovering that, as a species, our brains during the teenage years are still flexible and capable of adapting. Having a more flexible brain means that certain parts of it, such as impulse control and the ability to make long-term decisions haven’t developed yet — which may also explain why, unlike some of our ancestors, we spend an extended period living under the protection of our parents rather than leaving home at the age of 12 or 13. This also means that the adolescent brain can adapt to new technology, allowing teenagers to keep up with the accelerating pace of digital technology and giving them a multitasking advantage.

In the US, teenagers are spending 8.5 hours using computers, mobiles and other devices to learn, interact and play. This jumps to 11.5 if you take into account all of the multi-tasking that goes on, such as talking on the phone while you’re watching TV. Australian teenagers were found to be spending an average of 7 hours, 38 minutes using these devices in 2009.

As they stare at these screens, they’re taking in and sifting through an incredible amount of information; in the past, they would have been working out how to do math’s or thinking about English literature. “The skills that the brain needs to be good at are shifting,” says Geidd. “The skill has become how to deal with large amounts of information. More and more of our time are spent with 1s and 0s.”teenage-and-adult-brains-in-the-digital-world

Socializing in a digital world

There are concerns as to how social media is affecting the way in which the brain learns to socialize, as one of the most important skills that we learn as children is how to make friends and interact with people around you. Geidd says that from a biology standpoint, a lot of what goes on inside our brains is social. “A lot of the brain changes are sort of set up to develop these social skills.”

These interactions are now being changed by technology — you could have hundreds of friends, all of whom are real people that you interact with — and scientists aren’t sure whether we’ll be able to develop the same skills using Facebook.

Another concern comes from the online content that can be accessed, including violent video games, and how this will affect our responses to violence in real life. Surprisingly, Geid suggests that violence levels in the US are low at the moment, as are the rates of teenage pregnancy and sexual diseases — and this is not what the scientist were expecting. While he doesn’t condone the violent video games, Geid says they could be giving teenagers a safer way to work through the various hormonal impulses that they’re experiencing. It definitely needs more examination, anyway.

There is another possible advantage of the growing digital trend: YouTube indicates that teenagers all over the world are watching the same clips and laughing at the same jokes, indicating that they are more global minded than their predecessors. Sharing the same jokes could possibly go a long way to breaking down some of the prejudices out there.

“Almost everything that I read and hear about teens was mostly bad,” Geid says. “Even though there are some aspects of that, it’s mostly positive.”

They may be obsessed with texting their friends and posting updates on Facebook, but teenagers today are probably going to have access to technology and hence social and educational opportunities that anyone with a less flexible brain might have trouble imagining. However, there is a cut off and by the age of 30, our brains become more set in their ways, making it harder for us to adapt and cope with new technologies.

Do teenage or adults have more efficient brains when it comes to technology?

This post originally appeared in the September 13, 2012 edition of Science Illustrated.

Improve Your Lead Generation with Online Marketing

Improve Your Lead Generation with Online Marketing

By | Business, Digital Marketing, Dubai, How To, Inbound Marketing, Marketing, Mobile, Mobile Marketing, Pakistan, Reports, Search Engine Marketing, Trainings, Web | No Comments

You’re already on social sites like Facebook, Google+, LinkedIn and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?

Everyone loves traffic — except for the “rush hour” kind. The more eyeballs you can get on your website, the more likely you are to convert those eyeballs into leads and eventual sales.

But with over two billion Internet users worldwide, where can business owners go to find a potential population of visitors to their website? Well, you could try the top social media websites: Facebook, Google+, LinkedIn and Twitter.

Facebook captures 53.4% of all total social networking site visits, with visitors spending an average of 30 minutes on the site. Google+ 22%, LinkedIn 12.5 and Twitter capture 11.4% of total social visits. Even more revealing, 50% of Facebook and LinkedIn Fans prefer brand pages to company websites.

Stats like these have left many people wondering if they really should give up their website and only focus on Facebook as their business hub.

But focusing your main web attention on Facebook, Google+, LinkedIn and Twitter means relying on nearly 39% of global internet users, an entity that you have no control over. Social Media can change its platform, shut down Pages (not that they would do that!), or discontinue apps on a whim, without any input from you.

Internet in the UAE

The UAE is a country located in the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing sea borders with Qatar and Iran. In 2013, UAE’s total population was 9.2 million; 1.4 million Emirati citizens and 7.8 million expatriates. The United Arab Emirates (UAE) is a regional leader in terms of easy access and use of internet, according to a new research by The Boston Consulting Group, which also showed that easy access and use of the Internet can dramatically affect the growth of national economies and indicated that the difference between countries with low e-friction and those with high e-friction can amount to 2.5 percent of GDP. The BCG e-Friction Index highlights that the UAE and Qatar are two leaders in the MENA region with the least hurdles to Internet adoption. On a global level, the Index ranks the two countries 24 and 23, respectively, outperforming several worlds’ strong emerging economies.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai

Internet access in the United Arab Emirates is quite well developed and now all Internet access services are competitively priced and unmetered due to the intense competition between service providers. Search engine market share in UAE is led by Google with 89.9% of the market, followed by Yahoo 4.42%, Ask.com 3.3% and Bing with 2.3%. The top three websites visited are Google.ae, Facebook.com and Youtube.com. Such insights can be helpful to lead generation campaigns in Dubai as a guide to how exactly social media and video marketing strategies can harness Facebook posts and music trends to promote various niche markets in UAE.

Social Networking in the UAE

There are 3.6 million Facebook users in the UAE of which 69% are male and 31% are female. There are more 22 to 30 year old Facebook members in the UAE than any other age group and they represent 44% of Facebook users, followed by the 31 to 39 year olds who represent 28%. Facebook users in the UAE generate 3.9 billion page views each month and spend an average of 30 minutes on every visit.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-2

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-3

Reasons why so many people prefer using Facebook – or to use it more often – than the other social media channels are interesting. Studies have highlighted that there is a strong link between offline personality portrayal and online personality, and the ones who live their lives on Facebook are extroverts with the maximum number of friends. Studies have also claimed that Facebook meets two basic social needs – firstly, the need to belong and secondly, the need for self-presentation. So, if we go by these theories, then perhaps most UAE residents are outgoing and friendly people, looking for attention of their fellow beings.

LinkedIn follows this with 9 per cent claiming to use it the most. According to the company’s own estimates, there are over nine million users in the Mena region, which includes the UAE.

People who use these channels are more professional and use it to grow their network, increase sales, for recruitment or just to source news.

After LinkedIn, six per cent of online UAE residents use Twitter and studies have shown that those who are avid users are ones interested in knowing about and participating in world events, popular culture, everyday sentiment, etc.

Study by GlobalWebIndex, showed that Google+ is mostly interesting to and used by people who work in IT, company owners or self-employed people. The study’s data shows that nearly a third of Google+ usage is tied to IT workers, it is to engineers what Facebook is to moms and Twitter is to media geeks.

Very few – just 1 percent users – say they use Pinterest. This small percentage of people is the ones who take their hobbies seriously and believe in DIY projects.

E-Commerce in the UAE

The UAE’s retail sector will see an e-commerce explosion over the next few years as local consumers become more tech-savvy, industry experts predict.

The e-commerce market in the UAE is currently valued at $2.5 billion, which is expected to touch $10 billion by 2018.

“E-commerce will be the UAE’s fastest growing business. It is expected to accelerate and create new businesses and job opportunities,” says Sarwant Singh, the head of Frost & Sullivan’s visionary innovation group. According to Singh, the reason for such increase in e-commerce is due to increased connectivity, rapid proliferation of connected devices and services and the government’s initiatives encouraging a digital lifestyle.

“Although selling online in the UAE has the lowest percentage of online purchase world wide, e-Commerce will be growing as a main megatrend for businesses across the UAE,” he said in a special interview with Gulf News on the sideline of 5th GIL 2014: Middle East, The Global Community of Growth, Innovation, and Leadership, held by Frost & Sullivan in Dubai, which held by Frost & Sullivan in Dubai earlier this year.

Research has indicated that a large number of consumers, who have yet to shop online, are using the Internet to research various product offerings and compare prices of competing brands before making a purchase. Retail e-commerce has been overshadowed in the UAE by glamorous and humungous shopping malls but experts say that it is set to pick up.

The UAE was ranked 25th in A.T. Kearney’s global retail index, a study that ranks countries on their online retail potential. According to the index, the UAE’s e-commerce industry has strong potential to grow in the next five years and rival the markets of developed countries.

Consumers choose search as their #1 in-store resource to help make purchase decisions. Google research.

  • 82% Search Engine
  • 62% Store Websites
  • 50% Brand Websites
  • 21% Store Apps
  • 20 % Deal Websites

Mobile Internet in the UAE

There are reported to be more than 16.4 million mobile phone users in the UAE, which represents a mobile penetration rate of 200%.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-4

This figure has reduced somewhat over the last 4 years from a more than 200% mobile penetration rate due to the rapid increase in the population due to the influx of foreign workers into an ever-expanding economy. The UAE is the first country in the Middle East to implement an LTE (long term evolution) broadband network allowing mobile broadband speeds of up to 150Gbps. This presents Internet marketers with a mobile broadband user easily able to view and download a variety of rich media content. It also suggests a high future uptake of mobile apps and add-ons that can help to spread lead generation content across fixed broadband and mobile broadband markets.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-5

The World Has Gone Multi Screen – Google report has revealed that the global average is nearly two Internet connected devices per person and UAE is on number four with 3.1 devices. 66% of smartphone users expect sites to work as well on their mobile as on their desktop. This means mobile-friendly sites are essential.

Internet Usage in the UAE

  • Internet Population: 4,517,169
  • GDP Per Capita: $43,876
  • Internet Advertising Market Size: $1.58 billion

Search Engine Market Share in the UAE

  • Google 89.9%
  • Yahoo 4.42%
  • com 3.3%
  • Bing 2.3%

Search Engine Market Share in the UAE

  • Mobile Users: 16.4 million

Social Media Stats of UAE

  • Facebook Users: 3,600,000
  • Twitter Users: 363,000
  • LinkedIn Users: 1,389,287

15 Most Popular Sites in the UAE

  • Google.ae
  • Facebook.com
  • Youtube.com
  • Yahoo.com
  • Dubizzle.com
  • Linkedin.com
  • Wikipedia.org
  • MSN-Uae.com
  • Twitter.com
  • Souq.com
  • 24.ae
  • Amazon.com
  • Gulfnews.com
  • Instagram.com
  • Pinterest.com

Create More and Better Quality Sales Leads

The term “sales lead” has a cornucopia of definitions. Definitions vary between companies, and the “sales funnel” can look different for different niches.

In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product. Before someone can purchase from you, they must also have a need for your product.

They may be interested in your product and have the means to purchase it, but they may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change their current processes. That’s why a lead is so important!

How to Capture Leads From Social Media and Internet Marketing

Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.

You can generate leads from social media in one of two ways:

  • Direct Leads
  • Indirect Leads

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-6

Social Media Strategy to Generate More Leads

  • Utilize multiple social media channels
  • Develop a social media strategy
  • Do your research
  • Contribute Quality Content creation
  • Engage with others online
  • Cross promote
  • Measuring Your Traffic; Use Analytics
  • Search Engine Optimization of web, posts and adverts.
  • Listen to existing users
  • Interact with existing users
  • Contribute Quality Content
  • Use targeted landing pages for each campaign or focus
  • Implement Strong, Clear Calls to Action
  • Measure Conversions

TIP: Do NOT share product info, free trials or anything that directly talks about what you are selling. People will see right through this and your credibility will undermined.

Do you want more traffic and leads?

Alif Meem: Ideas Agency of the Digital Age

By | Agencies, Asia, Branding, Business, Business Apps, Content Marketing, Digital Marketing, Dubai, Email Marketing, Houston, Inbound Marketing, Marketing, Mobile, Mobile Marketing, Online Reputation Management, Pakistan, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media, Startups, Technology, Trainings, Web | No Comments

We’re Alif Meem Digital, creative and online marketing agency for the digital age. Based in Dubai, UAE.

Alif Meem is a digital marketing agency that strives to create great products through creative design and efficient development. Making digital experiences happen for governments, businesses, brands and startupsalifmeem-digital-marketing-agency-in-dubai-uae.

We design and develop digital experiences that transform brands and startups alike enabling them to realize their potential across web, mobile and digital.Alif Meem online marketing specializes in the real estate, educational, free zone, and hospitality sectors. We understand that B2B and B2C online marketing needs to be integrated with traditional and online channels, drive sales and deliver results because it’s all about getting top line revenues with high quality return-on-investment.

We connect ideas, design and technology to build your business better.

Alif Meem Digital Marketing Agency provides affordable, results-driven online marketing services; our expertise includes Website design and development, Mobile apps development, Social Media marketing, Design, Software development, SEO, PPC, PR, Blogging, and more. Just tell us what your needs entail, and we’ll get to work pronto. The last thing we want to do is waste your time or money, so we don’t get paid unless you get results—and we mean it!

Alif Meem Digital combines local expertise and global resources. We enjoy what we do, we have fun, and we like meeting people and making friends along the way. Whatever your digital media challenges, we can meet it.

OUR VISION

  • We envision the UAE as a premier global location for business growth and a leader in digital marketing industry in the GCC.

OUR MISSION

  • To become a GCC’s leading business focused and idea driven digital agency by creating greater intimacy between people and brands through technology.

VALUES

  • Creating Value Together

OUR PROCESS

We equip your business for success

  • Strategy
  • Design
  • Branding
  • Development

OUR SERVICES & SOLUTIONS

We help brands and causes thrive in a digital world

  • Business Applications Development
  • Financial Applications Development (Internet Banking)
  • Web Design and Development
  • Mobile Apps Development
  • Online Marketing
  • Branding

do-you-want-more-website-traffic-seo-ppc-leads-dubai-alifmeem

OUR CLIENTS

They already trust us

  • Konica Minolta
  • Dubai Islamic Bank
  • Government of Dubai
  • DMCC Free Zone
  • ENOC
  • Emaar
  • Carrefour
  • IFFCO
  • International Labor Organization
  • Johnson & Johnson
  • Dubai Diamond Conference (DMCC)
  • UAE Gold Bullion Coins (DMCC)

Alif Meem Digital Marketing Agency: your one-stop solution to all your online marketing needs. For details contact us today at +971 4 3555 234 or visit our website: www.alifmeem.com

alifmeem-com-dubai-web-design-development-pay-per-click-google-partner

Inbound Marketing: The Changing Face of Digital Marketing

Inbound Marketing: The Changing Face of Digital Marketing

By | Business, Content Marketing, Digital Marketing, Inbound Marketing, Learning, Marketing, Online Reputation Management, Personal Branding, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media, Web | No Comments

Inbound marketing is all about quality content, because content is the atomic particle of digital marketing.

Whether you’re ready or not, marketing has already been disrupted. People’s behavior has changed and they are turning out traditional marketing tactics.

In order to attract customers, marketers have to provide them with something they will love.

And this is where the ‘Inbound Marketing’ comes in. Inbound marketing is marketing for today’s consumer. It’s marketing that’s where your best prospects are when they’re looking for products, services, and answers: online. Inbound marketing is promoting a company through below media and content marketing, which serve to attract customers through the different stages of the purchase funnel.

  • Blogs
  • Podcasts
  • Video
  • EBooks
  • Newsletters
  • Whitepapers
  • SEO
  • PPC
  • Physical products
  • Social Media Marketing

The Inbound Methodology

It’s about attracting people to your website where you convert them into leads and promote your business.

inbound-marketing-alifmeem-digital-dubai-mohsin-ali-marketing-consultant

Are You A Digital Marketing Professional?

If you are marketing professional and are looking to connect to other marketers that are passionate about marketing, we encourage you to join the Inbound Marketing conversations by following professional groups below:

Want to organize an Inbound Marketing professionals meet up in your area? Start a discussion thread on the Facebook or LinkedIn group.

About Inbound Marketing Hub

Inbound Marketing Hub is one of the most exciting and dynamic groups on LinkedIn for digital marketing professionals.

Inbound Marketing Hub group discussions cover all areas of the inbound-marketing-alifmeem-digital-dubai-mohsin-ali-marketing-consultant-dubai inbound marketing landscape and include topics such as blog, email marketing, social media marketing, mobile marketing, search engine marketing, online PR, online advertising, measurement and web analytics, best practice inbound marketing, lead generation and more…

Group provides updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice inbound marketing.

We also aim to organize an exciting events program of conferences, social and networking events to bring the inbound marketing community together.

To request membership, click Join and your request will be reviewed by the group manager.

Learn Web Design & Development

Resources for Learning Web Design & Development

By | Career, Design, Education, Learning, Technology, Trainings, Web | No Comments

A lot of people these days want to learn web design, but where do you start? Interested in learning how to build web sites or improve your web design skills? There’s a wealth of resources for you. It’s great if you’ve got the motivation to trawl the web for free videos, tutorials and articles, but we don’t all have that level of confidence. Sometimes you need a helping hand, or you’re just not a self-learner.

You’ll find high-quality web design training, covering HTML, CSS, JavaScript and more, on these trusted and authoritative sites.

Web design can be daunting. Just the sheer amount of new techniques and acronyms appearing every day can make it seem scary and confusing, even if you’re a professional web designer, let alone a beginner. But don’t worry – help is at hand in the form of easy-to-understand web design training resources on the web.

There are many approaches to web design training – some paid, some free; some interactive, some not; some based on text, others on video. Which means it can even be an uphill struggle working out where to go and what to learn.

 

Here, in one place is an exhaustive guide to the best tools around, curated by Alifmeem Digital after reviewing over 150 resources available.

Learn Web Design & Development
Learn Web Design & Development
Learn Web Design & Development