Category Archives: Learning

Teenage and Adult brains in the Digital World

Teenage and Adult brains in the Digital World

By | Arts & Culture, Career, Digital Marketing, Education, Health & Fitness, How To, Learning, Lifestyle, Men, Science, Social Media, Technology, Trainings, Women | No Comments

Do teenage or adults have more efficient brains when it comes to technology?

When it comes to technology, adults won’t be able to keep up with their children. It took the radio 38 years to reach 50 million people, but it took 20 for the phone and 13 for the television. In contrast, it took Facebook 3.6 years and Twitter didn’t even need that much time — in fact, it took Google Plus 88 days.

Over the last 15 years, digital communication has ushered in more changes than the printing press did in 1570. And the standout early adopters in this world are teenagers, whose brains appear to have an extraordinary capacity to adapt to the world around them, according to Dr Jay Giedd, an adolescent brain expert.

We are now discovering that, as a species, our brains during the teenage years are still flexible and capable of adapting. Having a more flexible brain means that certain parts of it, such as impulse control and the ability to make long-term decisions haven’t developed yet — which may also explain why, unlike some of our ancestors, we spend an extended period living under the protection of our parents rather than leaving home at the age of 12 or 13. This also means that the adolescent brain can adapt to new technology, allowing teenagers to keep up with the accelerating pace of digital technology and giving them a multitasking advantage.

In the US, teenagers are spending 8.5 hours using computers, mobiles and other devices to learn, interact and play. This jumps to 11.5 if you take into account all of the multi-tasking that goes on, such as talking on the phone while you’re watching TV. Australian teenagers were found to be spending an average of 7 hours, 38 minutes using these devices in 2009.

As they stare at these screens, they’re taking in and sifting through an incredible amount of information; in the past, they would have been working out how to do math’s or thinking about English literature. “The skills that the brain needs to be good at are shifting,” says Geidd. “The skill has become how to deal with large amounts of information. More and more of our time are spent with 1s and 0s.”teenage-and-adult-brains-in-the-digital-world

Socializing in a digital world

There are concerns as to how social media is affecting the way in which the brain learns to socialize, as one of the most important skills that we learn as children is how to make friends and interact with people around you. Geidd says that from a biology standpoint, a lot of what goes on inside our brains is social. “A lot of the brain changes are sort of set up to develop these social skills.”

These interactions are now being changed by technology — you could have hundreds of friends, all of whom are real people that you interact with — and scientists aren’t sure whether we’ll be able to develop the same skills using Facebook.

Another concern comes from the online content that can be accessed, including violent video games, and how this will affect our responses to violence in real life. Surprisingly, Geid suggests that violence levels in the US are low at the moment, as are the rates of teenage pregnancy and sexual diseases — and this is not what the scientist were expecting. While he doesn’t condone the violent video games, Geid says they could be giving teenagers a safer way to work through the various hormonal impulses that they’re experiencing. It definitely needs more examination, anyway.

There is another possible advantage of the growing digital trend: YouTube indicates that teenagers all over the world are watching the same clips and laughing at the same jokes, indicating that they are more global minded than their predecessors. Sharing the same jokes could possibly go a long way to breaking down some of the prejudices out there.

“Almost everything that I read and hear about teens was mostly bad,” Geid says. “Even though there are some aspects of that, it’s mostly positive.”

They may be obsessed with texting their friends and posting updates on Facebook, but teenagers today are probably going to have access to technology and hence social and educational opportunities that anyone with a less flexible brain might have trouble imagining. However, there is a cut off and by the age of 30, our brains become more set in their ways, making it harder for us to adapt and cope with new technologies.

Do teenage or adults have more efficient brains when it comes to technology?

This post originally appeared in the September 13, 2012 edition of Science Illustrated.

Inbound Marketing: The Changing Face of Digital Marketing

Inbound Marketing: The Changing Face of Digital Marketing

By | Business, Content Marketing, Digital Marketing, Inbound Marketing, Learning, Marketing, Online Reputation Management, Personal Branding, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media, Web | No Comments

Inbound marketing is all about quality content, because content is the atomic particle of digital marketing.

Whether you’re ready or not, marketing has already been disrupted. People’s behavior has changed and they are turning out traditional marketing tactics.

In order to attract customers, marketers have to provide them with something they will love.

And this is where the ‘Inbound Marketing’ comes in. Inbound marketing is marketing for today’s consumer. It’s marketing that’s where your best prospects are when they’re looking for products, services, and answers: online. Inbound marketing is promoting a company through below media and content marketing, which serve to attract customers through the different stages of the purchase funnel.

  • Blogs
  • Podcasts
  • Video
  • EBooks
  • Newsletters
  • Whitepapers
  • SEO
  • PPC
  • Physical products
  • Social Media Marketing

The Inbound Methodology

It’s about attracting people to your website where you convert them into leads and promote your business.

inbound-marketing-alifmeem-digital-dubai-mohsin-ali-marketing-consultant

Are You A Digital Marketing Professional?

If you are marketing professional and are looking to connect to other marketers that are passionate about marketing, we encourage you to join the Inbound Marketing conversations by following professional groups below:

Want to organize an Inbound Marketing professionals meet up in your area? Start a discussion thread on the Facebook or LinkedIn group.

About Inbound Marketing Hub

Inbound Marketing Hub is one of the most exciting and dynamic groups on LinkedIn for digital marketing professionals.

Inbound Marketing Hub group discussions cover all areas of the inbound-marketing-alifmeem-digital-dubai-mohsin-ali-marketing-consultant-dubai inbound marketing landscape and include topics such as blog, email marketing, social media marketing, mobile marketing, search engine marketing, online PR, online advertising, measurement and web analytics, best practice inbound marketing, lead generation and more…

Group provides updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice inbound marketing.

We also aim to organize an exciting events program of conferences, social and networking events to bring the inbound marketing community together.

To request membership, click Join and your request will be reviewed by the group manager.

Learn Web Design & Development

Resources for Learning Web Design & Development

By | Career, Design, Education, Learning, Technology, Trainings, Web | No Comments

A lot of people these days want to learn web design, but where do you start? Interested in learning how to build web sites or improve your web design skills? There’s a wealth of resources for you. It’s great if you’ve got the motivation to trawl the web for free videos, tutorials and articles, but we don’t all have that level of confidence. Sometimes you need a helping hand, or you’re just not a self-learner.

You’ll find high-quality web design training, covering HTML, CSS, JavaScript and more, on these trusted and authoritative sites.

Web design can be daunting. Just the sheer amount of new techniques and acronyms appearing every day can make it seem scary and confusing, even if you’re a professional web designer, let alone a beginner. But don’t worry – help is at hand in the form of easy-to-understand web design training resources on the web.

There are many approaches to web design training – some paid, some free; some interactive, some not; some based on text, others on video. Which means it can even be an uphill struggle working out where to go and what to learn.

 

Here, in one place is an exhaustive guide to the best tools around, curated by Alifmeem Digital after reviewing over 150 resources available.

Learn Web Design & Development
Learn Web Design & Development
Learn Web Design & Development