Category Archives: Pakistan

Top 25 "Humans of…" Facebook Pages You Should Follow

Top 25 “Humans of…” Facebook Pages You Should Follow

By | Arts & Culture, Asia, Facebook, Journalism, Lifestyle, Pakistan, Photography, Social Media, Travel, Uncategorized | No Comments
I can still recall when the Facebook based photo blog ‘Humans of New York (HONY)’ go viral around the world right after the book published under the same name by founder of the blog Brandon Stanton in 2013 October. New York Street photographer and blogger Brandon Stanton was keen to take portraits of people on streets of world’s most popular city of New York, his aim was to share the stories of people living in this business city with the people across the world.

His passion and determination later took him to visit several other countries around the world including my very own homeland Pakistan back in August 2015. From Pakistan he shared heart touching stories of people of Pakistan. And, by placing the developing South Asian nation into the global frame of positivity, during his trip his photos helped raise more than $2.3 million to free bonded brick workers.

In just few days of posting picture of Bonded Labor Liberation Front group’s founder Syeda Ghulam Fatima, tens of thousands of people have donated money to the Bonded Labor Liberation Front, a small organization in Lahore that works to end bonded labor in Pakistan.

Today I’ve also decided to start another photo and video blog “Humans of Indo-Pak”, inspired by the ‘Humans of New York (HONY)’. During these tense times of unrest between world’s two nuclear powers India and Pakistan, after ‘Uri Attack’ in which several Indian soldiers including four terrorists killed. Historic rivalry between India and Pakistan is just sparked one more time after this terrorist attack.

Beside that I’ve also researched a bit today for my blog readers and sharing a list of 25 must Like and Follow Facebook “Humans of ” Pages’ on the same pattern of HONY. Most of these pages have already fan following in thousands and all of these pages are sharing some great and amazing stories of real people from every corner of this planet world.

Here in my post today I am sharing some of very interesting top 25 “Humans of” Facebook pages with all of you. And before going to follow pages, I really recommend you to watch struggle of Brandon Stanton before becoming a global celebrity.

 

E-commerce site Wadi.com Co-Founded by a Pakistani Raises $67M Funding

By | Asia, Business, Dubai, Ecommerce, Economics, Pakistan, Shopping, Startups, Web | No Comments

Wadi.com offers 150,000 products among 40 categories and 3,000 brands from around the world.

GCC based e-commerce platform Wadi.com, operated by Dubai-based Wadi International General Trading LLP, has raised $67 million (around AED 246 million) in Series A round of funding led by the Saudi based Al Tayyar Travel Group.

Wadi.com in particular is eager to be a market leader. Launched in 2015, Wadi.com is part of the Middle East Internet Group (MEIG), a joint venture between Rocket Internet and South Africa telecom provider MTN. It currently operates in the United Arab Emirates (UAE) and Saudi Arabia, offering an assortment of more than 150,000 products from “more than 3,000 local and international brands including Apple, Samsung, Sony, Lacoste, Victoria’s Secret, Nike and Hugo Boss. The products range from watches from Hugo Boss to electronics from Apple and Samsung to motor and self-balancing scooters.

“Wadi.com has developed in an impressive way. The funding will enable us to grow further within the region and deliver exceptional service to our customers,” said Pratik Gupta, co-founder and managing director of Wadi.com. “We are proud of having raised the largest funding in tech history of the Middle East.”

“Wadi.com has a strong proven capability to adapt to the market and build a huge portfolio of products. We are confident about seeing the company growing further, especially with the cargo and logistics support our group will be offering,” said Abdullah Bin Nasser Al Dawood, managing director and CEO of the Al Tayyar Travel Group.

Series A Round Funding Investors

  • Al Tayyar Travel Group Holding Company is a Saudi joint-stock company and has invested in operations across tourist destinations such as Saudi Arabia, nations in the Gulf Cooperation Council (GCC), Egypt, Sudan, Lebanon, Malaysia, the United Kingdom and Canada.
  • The Middle East Internet Group (MEIG), a joint venture of Rocket Internet and MTN, is the leading Internet platform in the Middle East and supports some of the most vibrant Internet companies in the region. Founded in 2013, MEIG’s mission is to accelerate the growth and success of the Internet economy throughout the Middle East. MEIG’s network currently consists of Wadi.com, Helpling.com, Vaniday.com, Easytaxi, Lamudi.com, and Carmudi.com.

While the competition is strong, Wadi’s co-founders aim to be the leading online store for everything in the Middle East by concentrating on creating experiential transactions by offering 24-hour deliveries, an unbeatable customer experience and increased time on returns. Ex McKinsey employee and COO of Wadi, Kanwal Sarfraz, said “we felt there was a clear need for a big player like Wadi.com in the broader online retail segment. KSA and UAE are demanding markets and I think that this is a good time to meet those demands with superior service and a great fulfillment platform. Wadi’s core strength is its very talented and passionate team – we strongly believe that we have what it takes to set a new standard for this market.”

Wadi.com Founding Team

A GCC based e-commerce platform Wadi.com is co-founded by LUMS Pakistan alumna Kanwal Sarfraz former McKinsey consultant with stints at Unilever and Gallup in Pakistan, Pratik Gupta, formerly of Jabong’s founding team and Ankit Wadha, also an ex-McKinsey consultant who served clients in the Middle East.

Kanwal Sarfaraz, Co-Founder & COO

Kanwal, who studied BSc Economics with distinction from LUMS Pakistan, has been involved in entrepreneurial activities since her college days. She has completed her MPhil in Economics from the University of Cambridge in 2010, where she was awarded a Commonwealth and Noon Shared Scholarship.

As one of the Co-founders and the Chief Operating Officer of Wadi,com, Kanwal is responsible for all support functions (HR and talent acquisition, finance and business intelligence, legal and corporate), investor relations as well as broad cross-functional strategic projects (strategy and special projects). She owns the Wadi.com business plan and plays a big role in helping functional teams make the right strategic choices to ensure that the plans are met.

Prior to Wadi.com, Kanwal worked at McKinsey and Company, Dubai where she served leading GCC and Pakistani enterprises on topics of strategy and operations. She has also worked with Unilever and Gallup Pakistan and as a Teaching Assistant at LUMS Pakistan.

An Indian ode: Dear Girl From Pakistan

An Indian ode: Dear Girl From Pakistan

By | Arts & Culture, Entertainment, History, Journalism, News, Pakistan, Politics, Society, Women, Writing | No Comments
Dear Girl from Pakistan,
Look, I’m not here to start a fight.
I just wanted to say Hi!
I know it has taken me 69 long years but I hope it’s not too late for me to say,
Forget about what’s in the news
Tell me, how was your day?

Watch this ode by an Indian girl: ‘Dear girl from Pakistan, I hope it’s not too late to say this…’

Dehli Poetry Slam YouTube channel last month has released a heart-touching poem ‘Dear Girl from Pakistan!’ by Delhi-based softhearted poet Shivani Gupta.

Her motions and thought provoking monologue in the slam poem speaks to a Pakistani common girl, Shivani Gupta moves the hearts of every Pakistani and Indian soul by throwing light on the relationship between the two historic rivals of Asia. Her attempt to interact and communicate with a neighboring strange girl in Pakistan is very loud and very deep towards people of nations separated on the basis of Two-Nation Theory in 1947, but shares the similar social bond.

Who is Shivani Gupta?

A psychologist by profession, Gupta got inspired by slam poetry when she began watching videos of slam poetry performances on YouTube two years ago. But it was only until a year ago that she performed in public at the Edinburgh Fringe Festival in August 2015 for very the first time. From thereon, the twenty-two year old psychologist initiated an open mic night in Chennai, India.

With a colorful background in psychology, research, dance, choreography and theater, Gupta states that she was inspired to pen her poem in Edinburgh when she was hanging out with new friends from different backgrounds and nationalities one evening after a spoken-word event.

An Indian ode: Dear Girl From Pakistan

"Dear Girl from Pakistan,
Namaste. Adab. Asamalequm.
Sorry
Did I not say it right?
Look, I’m not here to start a fight.
I just wanted to say Hi!
How are you?
I know nothing about you
Except that all we’re separated by is a border not created by us
A bus goes from my country to yours
That’s how close we are
A bus goes from my country to yours
Empty!
And that's how far
I’ve seen you through the words of Khaled Hosseni and Salman Rushdee
Are you anything like me?
Do you think we’re enemies?
Believe me when I tell you that word doesn’t exist in my dictionary
And if it did, it would have nothing to do with your country.
Sorry
Do you listen to songs and wish that they were the sound track to your life too?
And your favorite movie be your story, I know I do!
You know my favorite film? The inspirational one about patriotism.
Sorry
Do your eyes dream dreams as unfathomable as mine?
Do you ever think of what it would be like to cross over and come to my side?
Sorry
I'm sorry
I am sorry that without so much as a second thought
I say the words your country and my side
And all that’s left that is ours is a common divide.
I am sorry that even my pronouns are possessive,
Obsessive with a need to demarcate our partition I have a confession.
I wish I knew you better
What’s does the world look like from your eyes?
Did you also play eye spy as a child?
What did you see?
Maybe you saw the reflection of a girl who was a lot like me.
I am sorry because all I have to give you is an apology.
Not even a real conversation.
Because until now I was so worried about our gap of communication.
Treating you, unlike the long lost cousin that you are
But as someone I wouldn’t want to know even from afar.
I am sorry
I didn't mean it
Dear girl from Pakistan!
I know it has taken me 69 long years but I hope it’s not too late for me to say
Forget about what’s in the news

Tell me, how was your day?"

− Shivani Gupta

""

The Coca-Cola Scholarship Program MENA 2016

By | Asia, Career, Education, Entrepreneurship, Event, Finance, How To, Pakistan, Scholarships, Technology, Travel | No Comments

For the 5th consecutive year, The Coca-Cola Company and the United States Department of State joined to launch another edition of the Coca-Cola MENA Scholarship Program 2016.

The Coca-Cola Company & the US Department of State are partnering for the 5th consecutive year to sponsor 100 university students from 7 different countries across the Middle East, North Africa and Near Asia to attend a month-long business program at Indiana University’s prestigious Kelley School of Business, one of the top ranked business programs in the United States.

2016 edition of the scholarship program includes university students from:

This multi-faceted, immersion scholarship program is designed to give a group of students the opportunity to learn about business education through an accelerated curriculum. The program, which begins in early July 2016, is fully funded including travel to and within the United States, accommodations, meals, and university and visa fees.

Make Tomorrow Better

All you have to do is share your business idea on how to Make Tomorrow Better in your country.

The 25 ideas with the most votes will automatically make it to the semi-final round. Following the semi-finals, 14 final winners will be selected and will win scholarships to attend the program at Indiana University. Submit your ideas before the application closes on March 20th.

SEE MORE details about Coca-Cola’s previous MENA Scholarship Programs

! Please note that the program will take place during Ramadan and that the travel dates can’t be amended. Indiana University is well aware of Ramadan and will make accommodations for attending scholarship winners.

To participate you can start by choosing your nationality

Are You the Next Coca-Cola Scholar?

Are You the Next Coca-Cola Scholar?

Or do you know a university student who has the potential to become one? If so share this.

share your business idea
Improve Your Lead Generation with Online Marketing

Improve Your Lead Generation with Online Marketing

By | Business, Digital Marketing, Dubai, How To, Inbound Marketing, Marketing, Mobile, Mobile Marketing, Pakistan, Reports, Search Engine Marketing, Trainings, Web | No Comments

You’re already on social sites like Facebook, Google+, LinkedIn and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?

Everyone loves traffic — except for the “rush hour” kind. The more eyeballs you can get on your website, the more likely you are to convert those eyeballs into leads and eventual sales.

But with over two billion Internet users worldwide, where can business owners go to find a potential population of visitors to their website? Well, you could try the top social media websites: Facebook, Google+, LinkedIn and Twitter.

Facebook captures 53.4% of all total social networking site visits, with visitors spending an average of 30 minutes on the site. Google+ 22%, LinkedIn 12.5 and Twitter capture 11.4% of total social visits. Even more revealing, 50% of Facebook and LinkedIn Fans prefer brand pages to company websites.

Stats like these have left many people wondering if they really should give up their website and only focus on Facebook as their business hub.

But focusing your main web attention on Facebook, Google+, LinkedIn and Twitter means relying on nearly 39% of global internet users, an entity that you have no control over. Social Media can change its platform, shut down Pages (not that they would do that!), or discontinue apps on a whim, without any input from you.

Internet in the UAE

The UAE is a country located in the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing sea borders with Qatar and Iran. In 2013, UAE’s total population was 9.2 million; 1.4 million Emirati citizens and 7.8 million expatriates. The United Arab Emirates (UAE) is a regional leader in terms of easy access and use of internet, according to a new research by The Boston Consulting Group, which also showed that easy access and use of the Internet can dramatically affect the growth of national economies and indicated that the difference between countries with low e-friction and those with high e-friction can amount to 2.5 percent of GDP. The BCG e-Friction Index highlights that the UAE and Qatar are two leaders in the MENA region with the least hurdles to Internet adoption. On a global level, the Index ranks the two countries 24 and 23, respectively, outperforming several worlds’ strong emerging economies.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai

Internet access in the United Arab Emirates is quite well developed and now all Internet access services are competitively priced and unmetered due to the intense competition between service providers. Search engine market share in UAE is led by Google with 89.9% of the market, followed by Yahoo 4.42%, Ask.com 3.3% and Bing with 2.3%. The top three websites visited are Google.ae, Facebook.com and Youtube.com. Such insights can be helpful to lead generation campaigns in Dubai as a guide to how exactly social media and video marketing strategies can harness Facebook posts and music trends to promote various niche markets in UAE.

Social Networking in the UAE

There are 3.6 million Facebook users in the UAE of which 69% are male and 31% are female. There are more 22 to 30 year old Facebook members in the UAE than any other age group and they represent 44% of Facebook users, followed by the 31 to 39 year olds who represent 28%. Facebook users in the UAE generate 3.9 billion page views each month and spend an average of 30 minutes on every visit.

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Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-3

Reasons why so many people prefer using Facebook – or to use it more often – than the other social media channels are interesting. Studies have highlighted that there is a strong link between offline personality portrayal and online personality, and the ones who live their lives on Facebook are extroverts with the maximum number of friends. Studies have also claimed that Facebook meets two basic social needs – firstly, the need to belong and secondly, the need for self-presentation. So, if we go by these theories, then perhaps most UAE residents are outgoing and friendly people, looking for attention of their fellow beings.

LinkedIn follows this with 9 per cent claiming to use it the most. According to the company’s own estimates, there are over nine million users in the Mena region, which includes the UAE.

People who use these channels are more professional and use it to grow their network, increase sales, for recruitment or just to source news.

After LinkedIn, six per cent of online UAE residents use Twitter and studies have shown that those who are avid users are ones interested in knowing about and participating in world events, popular culture, everyday sentiment, etc.

Study by GlobalWebIndex, showed that Google+ is mostly interesting to and used by people who work in IT, company owners or self-employed people. The study’s data shows that nearly a third of Google+ usage is tied to IT workers, it is to engineers what Facebook is to moms and Twitter is to media geeks.

Very few – just 1 percent users – say they use Pinterest. This small percentage of people is the ones who take their hobbies seriously and believe in DIY projects.

E-Commerce in the UAE

The UAE’s retail sector will see an e-commerce explosion over the next few years as local consumers become more tech-savvy, industry experts predict.

The e-commerce market in the UAE is currently valued at $2.5 billion, which is expected to touch $10 billion by 2018.

“E-commerce will be the UAE’s fastest growing business. It is expected to accelerate and create new businesses and job opportunities,” says Sarwant Singh, the head of Frost & Sullivan’s visionary innovation group. According to Singh, the reason for such increase in e-commerce is due to increased connectivity, rapid proliferation of connected devices and services and the government’s initiatives encouraging a digital lifestyle.

“Although selling online in the UAE has the lowest percentage of online purchase world wide, e-Commerce will be growing as a main megatrend for businesses across the UAE,” he said in a special interview with Gulf News on the sideline of 5th GIL 2014: Middle East, The Global Community of Growth, Innovation, and Leadership, held by Frost & Sullivan in Dubai, which held by Frost & Sullivan in Dubai earlier this year.

Research has indicated that a large number of consumers, who have yet to shop online, are using the Internet to research various product offerings and compare prices of competing brands before making a purchase. Retail e-commerce has been overshadowed in the UAE by glamorous and humungous shopping malls but experts say that it is set to pick up.

The UAE was ranked 25th in A.T. Kearney’s global retail index, a study that ranks countries on their online retail potential. According to the index, the UAE’s e-commerce industry has strong potential to grow in the next five years and rival the markets of developed countries.

Consumers choose search as their #1 in-store resource to help make purchase decisions. Google research.

  • 82% Search Engine
  • 62% Store Websites
  • 50% Brand Websites
  • 21% Store Apps
  • 20 % Deal Websites

Mobile Internet in the UAE

There are reported to be more than 16.4 million mobile phone users in the UAE, which represents a mobile penetration rate of 200%.

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This figure has reduced somewhat over the last 4 years from a more than 200% mobile penetration rate due to the rapid increase in the population due to the influx of foreign workers into an ever-expanding economy. The UAE is the first country in the Middle East to implement an LTE (long term evolution) broadband network allowing mobile broadband speeds of up to 150Gbps. This presents Internet marketers with a mobile broadband user easily able to view and download a variety of rich media content. It also suggests a high future uptake of mobile apps and add-ons that can help to spread lead generation content across fixed broadband and mobile broadband markets.

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-5

The World Has Gone Multi Screen – Google report has revealed that the global average is nearly two Internet connected devices per person and UAE is on number four with 3.1 devices. 66% of smartphone users expect sites to work as well on their mobile as on their desktop. This means mobile-friendly sites are essential.

Internet Usage in the UAE

  • Internet Population: 4,517,169
  • GDP Per Capita: $43,876
  • Internet Advertising Market Size: $1.58 billion

Search Engine Market Share in the UAE

  • Google 89.9%
  • Yahoo 4.42%
  • com 3.3%
  • Bing 2.3%

Search Engine Market Share in the UAE

  • Mobile Users: 16.4 million

Social Media Stats of UAE

  • Facebook Users: 3,600,000
  • Twitter Users: 363,000
  • LinkedIn Users: 1,389,287

15 Most Popular Sites in the UAE

  • Google.ae
  • Facebook.com
  • Youtube.com
  • Yahoo.com
  • Dubizzle.com
  • Linkedin.com
  • Wikipedia.org
  • MSN-Uae.com
  • Twitter.com
  • Souq.com
  • 24.ae
  • Amazon.com
  • Gulfnews.com
  • Instagram.com
  • Pinterest.com

Create More and Better Quality Sales Leads

The term “sales lead” has a cornucopia of definitions. Definitions vary between companies, and the “sales funnel” can look different for different niches.

In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product. Before someone can purchase from you, they must also have a need for your product.

They may be interested in your product and have the means to purchase it, but they may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change their current processes. That’s why a lead is so important!

How to Capture Leads From Social Media and Internet Marketing

Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.

You can generate leads from social media in one of two ways:

  • Direct Leads
  • Indirect Leads

Improve-Your-Lead-Generation-with-Online-Marketing-in-dubai-6

Social Media Strategy to Generate More Leads

  • Utilize multiple social media channels
  • Develop a social media strategy
  • Do your research
  • Contribute Quality Content creation
  • Engage with others online
  • Cross promote
  • Measuring Your Traffic; Use Analytics
  • Search Engine Optimization of web, posts and adverts.
  • Listen to existing users
  • Interact with existing users
  • Contribute Quality Content
  • Use targeted landing pages for each campaign or focus
  • Implement Strong, Clear Calls to Action
  • Measure Conversions

TIP: Do NOT share product info, free trials or anything that directly talks about what you are selling. People will see right through this and your credibility will undermined.

Do you want more traffic and leads?

Alif Meem: Ideas Agency of the Digital Age

By | Agencies, Asia, Branding, Business, Business Apps, Content Marketing, Digital Marketing, Dubai, Email Marketing, Houston, Inbound Marketing, Marketing, Mobile, Mobile Marketing, Online Reputation Management, Pakistan, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media, Startups, Technology, Trainings, Web | No Comments

We’re Alif Meem Digital, creative and online marketing agency for the digital age. Based in Dubai, UAE.

Alif Meem is a digital marketing agency that strives to create great products through creative design and efficient development. Making digital experiences happen for governments, businesses, brands and startupsalifmeem-digital-marketing-agency-in-dubai-uae.

We design and develop digital experiences that transform brands and startups alike enabling them to realize their potential across web, mobile and digital.Alif Meem online marketing specializes in the real estate, educational, free zone, and hospitality sectors. We understand that B2B and B2C online marketing needs to be integrated with traditional and online channels, drive sales and deliver results because it’s all about getting top line revenues with high quality return-on-investment.

We connect ideas, design and technology to build your business better.

Alif Meem Digital Marketing Agency provides affordable, results-driven online marketing services; our expertise includes Website design and development, Mobile apps development, Social Media marketing, Design, Software development, SEO, PPC, PR, Blogging, and more. Just tell us what your needs entail, and we’ll get to work pronto. The last thing we want to do is waste your time or money, so we don’t get paid unless you get results—and we mean it!

Alif Meem Digital combines local expertise and global resources. We enjoy what we do, we have fun, and we like meeting people and making friends along the way. Whatever your digital media challenges, we can meet it.

OUR VISION

  • We envision the UAE as a premier global location for business growth and a leader in digital marketing industry in the GCC.

OUR MISSION

  • To become a GCC’s leading business focused and idea driven digital agency by creating greater intimacy between people and brands through technology.

VALUES

  • Creating Value Together

OUR PROCESS

We equip your business for success

  • Strategy
  • Design
  • Branding
  • Development

OUR SERVICES & SOLUTIONS

We help brands and causes thrive in a digital world

  • Business Applications Development
  • Financial Applications Development (Internet Banking)
  • Web Design and Development
  • Mobile Apps Development
  • Online Marketing
  • Branding

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OUR CLIENTS

They already trust us

  • Konica Minolta
  • Dubai Islamic Bank
  • Government of Dubai
  • DMCC Free Zone
  • ENOC
  • Emaar
  • Carrefour
  • IFFCO
  • International Labor Organization
  • Johnson & Johnson
  • Dubai Diamond Conference (DMCC)
  • UAE Gold Bullion Coins (DMCC)

Alif Meem Digital Marketing Agency: your one-stop solution to all your online marketing needs. For details contact us today at +971 4 3555 234 or visit our website: www.alifmeem.com

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