You’re already on social sites like Facebook, Google+, LinkedIn and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?
Everyone loves traffic — except for the “rush hour” kind. The more eyeballs you can get on your website, the more likely you are to convert those eyeballs into leads and eventual sales.
But with over two billion Internet users worldwide, where can business owners go to find a potential population of visitors to their website? Well, you could try the top social media websites: Facebook, Google+, LinkedIn and Twitter.
Facebook captures 53.4% of all total social networking site visits, with visitors spending an average of 30 minutes on the site. Google+ 22%, LinkedIn 12.5 and Twitter capture 11.4% of total social visits. Even more revealing, 50% of Facebook and LinkedIn Fans prefer brand pages to company websites.
Stats like these have left many people wondering if they really should give up their website and only focus on Facebook as their business hub.
But focusing your main web attention on Facebook, Google+, LinkedIn and Twitter means relying on nearly 39% of global internet users, an entity that you have no control over. Social Media can change its platform, shut down Pages (not that they would do that!), or discontinue apps on a whim, without any input from you.
Internet in the UAE
The UAE is a country located in the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing sea borders with Qatar and Iran. In 2013, UAE’s total population was 9.2 million; 1.4 million Emirati citizens and 7.8 million expatriates. The United Arab Emirates (UAE) is a regional leader in terms of easy access and use of internet, according to a new research by The Boston Consulting Group, which also showed that easy access and use of the Internet can dramatically affect the growth of national economies and indicated that the difference between countries with low e-friction and those with high e-friction can amount to 2.5 percent of GDP. The BCG e-Friction Index highlights that the UAE and Qatar are two leaders in the MENA region with the least hurdles to Internet adoption. On a global level, the Index ranks the two countries 24 and 23, respectively, outperforming several worlds’ strong emerging economies.
Internet access in the United Arab Emirates is quite well developed and now all Internet access services are competitively priced and unmetered due to the intense competition between service providers. Search engine market share in UAE is led by Google with 89.9% of the market, followed by Yahoo 4.42%, Ask.com 3.3% and Bing with 2.3%. The top three websites visited are Google.ae, Facebook.com and Youtube.com. Such insights can be helpful to lead generation campaigns in Dubai as a guide to how exactly social media and video marketing strategies can harness Facebook posts and music trends to promote various niche markets in UAE.
Social Networking in the UAE
There are 3.6 million Facebook users in the UAE of which 69% are male and 31% are female. There are more 22 to 30 year old Facebook members in the UAE than any other age group and they represent 44% of Facebook users, followed by the 31 to 39 year olds who represent 28%. Facebook users in the UAE generate 3.9 billion page views each month and spend an average of 30 minutes on every visit.
Reasons why so many people prefer using Facebook – or to use it more often – than the other social media channels are interesting. Studies have highlighted that there is a strong link between offline personality portrayal and online personality, and the ones who live their lives on Facebook are extroverts with the maximum number of friends. Studies have also claimed that Facebook meets two basic social needs – firstly, the need to belong and secondly, the need for self-presentation. So, if we go by these theories, then perhaps most UAE residents are outgoing and friendly people, looking for attention of their fellow beings.
LinkedIn follows this with 9 per cent claiming to use it the most. According to the company’s own estimates, there are over nine million users in the Mena region, which includes the UAE.
People who use these channels are more professional and use it to grow their network, increase sales, for recruitment or just to source news.
After LinkedIn, six per cent of online UAE residents use Twitter and studies have shown that those who are avid users are ones interested in knowing about and participating in world events, popular culture, everyday sentiment, etc.
Study by GlobalWebIndex, showed that Google+ is mostly interesting to and used by people who work in IT, company owners or self-employed people. The study’s data shows that nearly a third of Google+ usage is tied to IT workers, it is to engineers what Facebook is to moms and Twitter is to media geeks.
Very few – just 1 percent users – say they use Pinterest. This small percentage of people is the ones who take their hobbies seriously and believe in DIY projects.
E-Commerce in the UAE
The UAE’s retail sector will see an e-commerce explosion over the next few years as local consumers become more tech-savvy, industry experts predict.
The e-commerce market in the UAE is currently valued at $2.5 billion, which is expected to touch $10 billion by 2018.
“E-commerce will be the UAE’s fastest growing business. It is expected to accelerate and create new businesses and job opportunities,” says Sarwant Singh, the head of Frost & Sullivan’s visionary innovation group. According to Singh, the reason for such increase in e-commerce is due to increased connectivity, rapid proliferation of connected devices and services and the government’s initiatives encouraging a digital lifestyle.
“Although selling online in the UAE has the lowest percentage of online purchase world wide, e-Commerce will be growing as a main megatrend for businesses across the UAE,” he said in a special interview with Gulf News on the sideline of 5th GIL 2014: Middle East, The Global Community of Growth, Innovation, and Leadership, held by Frost & Sullivan in Dubai, which held by Frost & Sullivan in Dubai earlier this year.
Research has indicated that a large number of consumers, who have yet to shop online, are using the Internet to research various product offerings and compare prices of competing brands before making a purchase. Retail e-commerce has been overshadowed in the UAE by glamorous and humungous shopping malls but experts say that it is set to pick up.
The UAE was ranked 25th in A.T. Kearney’s global retail index, a study that ranks countries on their online retail potential. According to the index, the UAE’s e-commerce industry has strong potential to grow in the next five years and rival the markets of developed countries.
Consumers choose search as their #1 in-store resource to help make purchase decisions. Google research.
- 82% Search Engine
- 62% Store Websites
- 50% Brand Websites
- 21% Store Apps
- 20 % Deal Websites
Mobile Internet in the UAE
There are reported to be more than 16.4 million mobile phone users in the UAE, which represents a mobile penetration rate of 200%.
This figure has reduced somewhat over the last 4 years from a more than 200% mobile penetration rate due to the rapid increase in the population due to the influx of foreign workers into an ever-expanding economy. The UAE is the first country in the Middle East to implement an LTE (long term evolution) broadband network allowing mobile broadband speeds of up to 150Gbps. This presents Internet marketers with a mobile broadband user easily able to view and download a variety of rich media content. It also suggests a high future uptake of mobile apps and add-ons that can help to spread lead generation content across fixed broadband and mobile broadband markets.
The World Has Gone Multi Screen – Google report has revealed that the global average is nearly two Internet connected devices per person and UAE is on number four with 3.1 devices. 66% of smartphone users expect sites to work as well on their mobile as on their desktop. This means mobile-friendly sites are essential.
Internet Usage in the UAE
- Internet Population: 4,517,169
- GDP Per Capita: $43,876
- Internet Advertising Market Size: $1.58 billion
Search Engine Market Share in the UAE
- Google 89.9%
- Yahoo 4.42%
- com 3.3%
- Bing 2.3%
Search Engine Market Share in the UAE
- Mobile Users: 16.4 million
Social Media Stats of UAE
- Facebook Users: 3,600,000
- Twitter Users: 363,000
- LinkedIn Users: 1,389,287
15 Most Popular Sites in the UAE
Create More and Better Quality Sales Leads
The term “sales lead” has a cornucopia of definitions. Definitions vary between companies, and the “sales funnel” can look different for different niches.
In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product. Before someone can purchase from you, they must also have a need for your product.
They may be interested in your product and have the means to purchase it, but they may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change their current processes. That’s why a lead is so important!
How to Capture Leads From Social Media and Internet Marketing
Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.
You can generate leads from social media in one of two ways:
- Direct Leads
- Indirect Leads
Social Media Strategy to Generate More Leads
- Utilize multiple social media channels
- Develop a social media strategy
- Do your research
- Contribute Quality Content creation
- Engage with others online
- Cross promote
- Measuring Your Traffic; Use Analytics
- Search Engine Optimization of web, posts and adverts.
- Listen to existing users
- Interact with existing users
- Contribute Quality Content
- Use targeted landing pages for each campaign or focus
- Implement Strong, Clear Calls to Action
- Measure Conversions
TIP: Do NOT share product info, free trials or anything that directly talks about what you are selling. People will see right through this and your credibility will undermined.