Here’s what I’ve learned and done so far.

I stand at the intersection of MARKETING, SOCIAL MEDIA and TECHNOLOGY, a pretty unique vantage point. I believe strategy is great, but execution trumps everything.

I’m a marketing consultant, passionate entrepreneur and a director of digital marketing, strategy and business development at Dubai’s leading digital agency Alif Meem Digital. Holding extensive experience building and managing creative teams within public sector, media, start-ups, in-house and agency cultures.

I helped governments, hospitality, real estate, FMCG, media and technology brands leverage digital marketing for advertising, marketing and PR purposes.

I built and led digital customer experience for Emaar, DMCC Free Zone, Masdar City Free Zone, Konica Minolta, Jumeirah Hotels and Resorts, Dubai Islamic Bank, Al Ahli Group and many other businesses.

These days, I focus on development and implementation of marketing strategies, comprises of digital marketing initiatives, web, social media, mobile, SEO and SEM for Startups, Real Estate, Fashion, Education, FMCG and B2C retail industries where I put my extensive international experience in digital transformation, social strategy, and customer experience to work for brands I love.

Career Summary

I am a Computer Science Graduate of Preston Institute of Management Science and Technology, Karachi – Pakistan.

In July 2006, I joined TNT Express Worldwide as a Corporate Sales Executive. In 2008 I joined The Financial Daily & Stock Review as part of TFD’s marketing division where I helped TFD become one of the 2 largest financial dailies in Pakistan. In 2009, I joined Jumeirah Group Dubai as Assistant Manager Digital Marketing, here I expanded my focus and progressed as online marketing professional.

In 2011 I joined the Dubai Multi Commodities Center Authority (DMCCA) as part of DMCC’s Marketing and Corporate Communications division, where I played an instrumental role in several of the DMCC’s marketing initiatives.

In a year, I progressed to the position of Team Lead Web, Mobile & Social Media of DMCC’s Marketing and Corporate Communications division and working with teams across DMCC & JLT Free ZoneDMCC TradeflowDubai Gold & Commodities Exchange (DGCX)Dubai Diamond Exchange (DDE)UAE Kimberley ProcessUAE Gold Bullion CoinsDMCC Tea Centre (DTC) and Dubai Shariah Asset Management (DSAM).

While there, I became responsible for the development and implementation of DMCC’s digital marketing strategy, comprises of online marketing initiatives, web, social media, mobile, SEO and SEM for all of DMCC’s assets. As part of this I also conceptualized and developed the ‘Digital Free Zone Roadmap’.

I am currently the Digital Marketing Director of Alif Meem Digital, the UAE’s leading digital marketing agency. At Alif Meem Digital, I oversee business development, multi-channel digital strategies and product development, while simultaneously being responsible for the key accounts and project management.

Mohsin Ali Highlights

  • Over 10 Years Digital Marketing Strategy Experience
  • Digital Strategist: Has Developed and Delivered Over 40 Digital Marketing Plans
  • Web Project Management Expert: Has managed hundreds of web project
  • Search Marketing Expert: Managed Corporate to Small Business SEO & PPC Programs
  • Director of Digital Marketing & Co-Foudner of independent digital marketing agency (Alifmeem.com) since 2013
  • Frequent Contributing Writer (Search, Social, Digital Strategy, Community): Expo 2020 Hub, Inbound Marketing Hub, Stop Child Abuse Asia, Association of Strategic Marketing
  • Wikipedia Contributor: Edited and contributed over 50 wikipedia articles
  • Speaker and Trainer: GCC Business Council,AstroLabs, BNI Middle East, Gitex Technology Week

DIGITAL MARKETING

One hundred percent digital marketing enthusiast and this is what I do each and every day. I love it. I love coming to work. I never have a bad day.

BRAND

No matter what you do, your job is to you tell your story.

TEAM BUILDING

I am passionate about developing and mentoring my teams and other young professionals. Holding extensive experience building and managing creative teams within public sector, start-ups, in-house and agency cultures.

BUSINESS DEVELOPMENT

Selling to Win

TECHNOLOGY

I love technology. I always have to have the newest wearable or device. Spending countless hours each night in bed reading all the trending tech articles, I am the definition of a tech junkie.

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