Here’s what I’ve learned and done so far.
I stand at the intersection of MARKETING, SOCIAL MEDIA and TECHNOLOGY, a pretty unique vantage point. I believe strategy is great, but execution trumps everything.
I’m a marketing consultant, passionate entrepreneur and a director of digital marketing, strategy and business development at Dubai’s leading digital agency Alif Meem Digital. Holding extensive experience building and managing creative teams within public sector, media, start-ups, in-house and agency cultures.
I helped governments, hospitality, real estate, FMCG, media and technology brands leverage digital marketing for advertising, marketing and PR purposes.
I built and led digital customer experience for Emaar, DMCC Free Zone, Masdar City Free Zone, Konica Minolta, Jumeirah Hotels and Resorts, Dubai Islamic Bank, Al Ahli Group and many other businesses.
These days, I focus on development and implementation of marketing strategies, comprises of digital marketing initiatives, web, social media, mobile, SEO and SEM for Startups, Real Estate, Fashion, Education, FMCG and B2C retail industries where I put my extensive international experience in digital transformation, social strategy, and customer experience to work for brands I love.
I am a Computer Science Graduate of Preston Institute of Management Science and Technology, Karachi – Pakistan.
In July 2006, I joined TNT Express Worldwide as a Corporate Sales Executive. In 2008 I joined The Financial Daily & Stock Review as part of TFD’s marketing division where I helped TFD become one of the 2 largest financial dailies in Pakistan. In 2009, I joined Jumeirah Group Dubai as Assistant Manager Digital Marketing, here I expanded my focus and progressed as online marketing professional.
In 2011 I joined the Dubai Multi Commodities Center Authority (DMCCA) as part of DMCC’s Marketing and Corporate Communications division, where I played an instrumental role in several of the DMCC’s marketing initiatives.
In a year, I progressed to the position of Team Lead Web, Mobile & Social Media of DMCC’s Marketing and Corporate Communications division and working with teams across DMCC & JLT Free Zone, DMCC Tradeflow, Dubai Gold & Commodities Exchange (DGCX), Dubai Diamond Exchange (DDE), UAE Kimberley Process, UAE Gold Bullion Coins, DMCC Tea Centre (DTC) and Dubai Shariah Asset Management (DSAM).
While there, I became responsible for the development and implementation of DMCC’s digital marketing strategy, comprises of online marketing initiatives, web, social media, mobile, SEO and SEM for all of DMCC’s assets. As part of this I also conceptualized and developed the ‘Digital Free Zone Roadmap’.
I am currently the Digital Marketing Director of Alif Meem Digital, the UAE’s leading digital marketing agency. At Alif Meem Digital, I oversee business development, multi-channel digital strategies and product development, while simultaneously being responsible for the key accounts and project management.