Organizations I’ve Been Involved With

Director of Strategy and Digital Marketing

Alifmeem Digital

Dubai, UAE

My job is to ensure our agency is ambitious, our client work is stellar, and everyone else wants our talent. My job is to lead the most exciting digital marketing agency in the business.

Managing expansion of our digital marketing portfolio in the GCC, with a focus on creating strategic business partnerships that generate value opportunities with Government, Real Estate, Retail, Education, Hospitality, and the Automotive segments.

► At Alifmeem Digital we creates social media and digital marketing campaigns for clients including Emaar, Dubai Mall, Carrefour, Konica Minolta, Al Ahli Group, DMCC, ENOC, Dubai Islamic Bank, Jumeirah Group, Johnson & Johnson and many others.

Digital Marketing Consultant & Trainer

Dubai | Karachi | Houston

I stand at the intersection of MARKETING, SOCIAL MEDIA and TECHNOLOGY, a pretty unique vantage point. I believe strategy is great, but execution trumps everything.

I’m a marketing consultant, trainer, passionate entrepreneur and a director of digital marketing, strategy and business development at Alifmeem Digital.

Holding extensive experience building and managing creative teams within public sector, media, start-ups, in-house and agency cultures.

Team Lead Web, Mobile & Social Media

DMCC (Dubai Multi Commodities Centre), Govt. of Dubai

Dubai, UAE

Responsible for all web and mobile initiatives (including SEO, SEM and SMM) for all of DMCC’s assets.

Come up with innovative concepts and solutions to be deployed on mobile, web and digital platforms.


  • Development of the DMCC Free Zone Digital Marketing Strategy.
  • Managed 4 major web projects from design to deployment stages.
  • Managed ad campaigns of UAE Gold Bullion Coins, DDC 2013, and Expo 2020.

Assistant Digital Marketing Manager

Jumeirah Hotels & Resorts

Dubai, UAE

Responsible to increase online brand awareness, engagement, quality traffic and profitable revenue from the Group’s key source markets, in multiple languages, across multiple channels and devices. Assist hotels and regional marketing entities in defining, setting, measuring and optimizing their digital advertising campaigns.
Supervised Search Engine Marketing activities for the Jumeirah’s luxury selection hotels, resorts and residences (at corporate, regional and hotel level) across major search networks (Google, Yahoo, Bing, Yandex, Baidu) across multiple languages and devices.

Assistant Marketing Manager

The Financial Daily (International) & Stock Review

Karachi, Pakistan

In this role I supported Marketing & Business Development teams; my primary role was to assist Marketing and Business Development Heads in execution of respective strategies and drive business to achieve desired results.

Development of marketing communications for promotion of the Campaigns like Special Supplements, Conferences, Awards and Seminars.

Corporate Sales Executive

TNT Express

Karachi, Pakistan

In this role I managed territory sales management and develop and communicate the sales strategy and budget management to enhance TNT market share with small and midsize accounts while emergent their customer service levels with ethics.