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Teenage and Adult brains in the Digital World

Teenage and Adult brains in the Digital World

By | Arts & Culture, Career, Digital Marketing, Education, Health & Fitness, How To, Learning, Lifestyle, Men, Science, Social Media, Technology, Trainings, Women | No Comments

Do teenage or adults have more efficient brains when it comes to technology?

When it comes to technology, adults won’t be able to keep up with their children. It took the radio 38 years to reach 50 million people, but it took 20 for the phone and 13 for the television. In contrast, it took Facebook 3.6 years and Twitter didn’t even need that much time — in fact, it took Google Plus 88 days.

Over the last 15 years, digital communication has ushered in more changes than the printing press did in 1570. And the standout early adopters in this world are teenagers, whose brains appear to have an extraordinary capacity to adapt to the world around them, according to Dr Jay Giedd, an adolescent brain expert.

We are now discovering that, as a species, our brains during the teenage years are still flexible and capable of adapting. Having a more flexible brain means that certain parts of it, such as impulse control and the ability to make long-term decisions haven’t developed yet — which may also explain why, unlike some of our ancestors, we spend an extended period living under the protection of our parents rather than leaving home at the age of 12 or 13. This also means that the adolescent brain can adapt to new technology, allowing teenagers to keep up with the accelerating pace of digital technology and giving them a multitasking advantage.

In the US, teenagers are spending 8.5 hours using computers, mobiles and other devices to learn, interact and play. This jumps to 11.5 if you take into account all of the multi-tasking that goes on, such as talking on the phone while you’re watching TV. Australian teenagers were found to be spending an average of 7 hours, 38 minutes using these devices in 2009.

As they stare at these screens, they’re taking in and sifting through an incredible amount of information; in the past, they would have been working out how to do math’s or thinking about English literature. “The skills that the brain needs to be good at are shifting,” says Geidd. “The skill has become how to deal with large amounts of information. More and more of our time are spent with 1s and 0s.”teenage-and-adult-brains-in-the-digital-world

Socializing in a digital world

There are concerns as to how social media is affecting the way in which the brain learns to socialize, as one of the most important skills that we learn as children is how to make friends and interact with people around you. Geidd says that from a biology standpoint, a lot of what goes on inside our brains is social. “A lot of the brain changes are sort of set up to develop these social skills.”

These interactions are now being changed by technology — you could have hundreds of friends, all of whom are real people that you interact with — and scientists aren’t sure whether we’ll be able to develop the same skills using Facebook.

Another concern comes from the online content that can be accessed, including violent video games, and how this will affect our responses to violence in real life. Surprisingly, Geid suggests that violence levels in the US are low at the moment, as are the rates of teenage pregnancy and sexual diseases — and this is not what the scientist were expecting. While he doesn’t condone the violent video games, Geid says they could be giving teenagers a safer way to work through the various hormonal impulses that they’re experiencing. It definitely needs more examination, anyway.

There is another possible advantage of the growing digital trend: YouTube indicates that teenagers all over the world are watching the same clips and laughing at the same jokes, indicating that they are more global minded than their predecessors. Sharing the same jokes could possibly go a long way to breaking down some of the prejudices out there.

“Almost everything that I read and hear about teens was mostly bad,” Geid says. “Even though there are some aspects of that, it’s mostly positive.”

They may be obsessed with texting their friends and posting updates on Facebook, but teenagers today are probably going to have access to technology and hence social and educational opportunities that anyone with a less flexible brain might have trouble imagining. However, there is a cut off and by the age of 30, our brains become more set in their ways, making it harder for us to adapt and cope with new technologies.

Do teenage or adults have more efficient brains when it comes to technology?

This post originally appeared in the September 13, 2012 edition of Science Illustrated.

Improve Your Lead Generation with Online Marketing

Improve Your Lead Generation with Online Marketing

By | Business, Digital Marketing, Dubai, How To, Inbound Marketing, Marketing, Mobile, Mobile Marketing, Pakistan, Reports, Search Engine Marketing, Trainings, Web | No Comments

You’re already on social sites like Facebook, Google+, LinkedIn and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?

Everyone loves traffic — except for the “rush hour” kind. The more eyeballs you can get on your website, the more likely you are to convert those eyeballs into leads and eventual sales.

But with over two billion Internet users worldwide, where can business owners go to find a potential population of visitors to their website? Well, you could try the top social media websites: Facebook, Google+, LinkedIn and Twitter.

Facebook captures 53.4% of all total social networking site visits, with visitors spending an average of 30 minutes on the site. Google+ 22%, LinkedIn 12.5 and Twitter capture 11.4% of total social visits. Even more revealing, 50% of Facebook and LinkedIn Fans prefer brand pages to company websites.

Stats like these have left many people wondering if they really should give up their website and only focus on Facebook as their business hub.

But focusing your main web attention on Facebook, Google+, LinkedIn and Twitter means relying on nearly 39% of global internet users, an entity that you have no control over. Social Media can change its platform, shut down Pages (not that they would do that!), or discontinue apps on a whim, without any input from you.

Internet in the UAE

The UAE is a country located in the southeast end of the Arabian Peninsula on the Persian Gulf, bordering Oman to the east and Saudi Arabia to the south, as well as sharing sea borders with Qatar and Iran. In 2013, UAE’s total population was 9.2 million; 1.4 million Emirati citizens and 7.8 million expatriates. The United Arab Emirates (UAE) is a regional leader in terms of easy access and use of internet, according to a new research by The Boston Consulting Group, which also showed that easy access and use of the Internet can dramatically affect the growth of national economies and indicated that the difference between countries with low e-friction and those with high e-friction can amount to 2.5 percent of GDP. The BCG e-Friction Index highlights that the UAE and Qatar are two leaders in the MENA region with the least hurdles to Internet adoption. On a global level, the Index ranks the two countries 24 and 23, respectively, outperforming several worlds’ strong emerging economies.

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Internet access in the United Arab Emirates is quite well developed and now all Internet access services are competitively priced and unmetered due to the intense competition between service providers. Search engine market share in UAE is led by Google with 89.9% of the market, followed by Yahoo 4.42%, Ask.com 3.3% and Bing with 2.3%. The top three websites visited are Google.ae, Facebook.com and Youtube.com. Such insights can be helpful to lead generation campaigns in Dubai as a guide to how exactly social media and video marketing strategies can harness Facebook posts and music trends to promote various niche markets in UAE.

Social Networking in the UAE

There are 3.6 million Facebook users in the UAE of which 69% are male and 31% are female. There are more 22 to 30 year old Facebook members in the UAE than any other age group and they represent 44% of Facebook users, followed by the 31 to 39 year olds who represent 28%. Facebook users in the UAE generate 3.9 billion page views each month and spend an average of 30 minutes on every visit.

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Reasons why so many people prefer using Facebook – or to use it more often – than the other social media channels are interesting. Studies have highlighted that there is a strong link between offline personality portrayal and online personality, and the ones who live their lives on Facebook are extroverts with the maximum number of friends. Studies have also claimed that Facebook meets two basic social needs – firstly, the need to belong and secondly, the need for self-presentation. So, if we go by these theories, then perhaps most UAE residents are outgoing and friendly people, looking for attention of their fellow beings.

LinkedIn follows this with 9 per cent claiming to use it the most. According to the company’s own estimates, there are over nine million users in the Mena region, which includes the UAE.

People who use these channels are more professional and use it to grow their network, increase sales, for recruitment or just to source news.

After LinkedIn, six per cent of online UAE residents use Twitter and studies have shown that those who are avid users are ones interested in knowing about and participating in world events, popular culture, everyday sentiment, etc.

Study by GlobalWebIndex, showed that Google+ is mostly interesting to and used by people who work in IT, company owners or self-employed people. The study’s data shows that nearly a third of Google+ usage is tied to IT workers, it is to engineers what Facebook is to moms and Twitter is to media geeks.

Very few – just 1 percent users – say they use Pinterest. This small percentage of people is the ones who take their hobbies seriously and believe in DIY projects.

E-Commerce in the UAE

The UAE’s retail sector will see an e-commerce explosion over the next few years as local consumers become more tech-savvy, industry experts predict.

The e-commerce market in the UAE is currently valued at $2.5 billion, which is expected to touch $10 billion by 2018.

“E-commerce will be the UAE’s fastest growing business. It is expected to accelerate and create new businesses and job opportunities,” says Sarwant Singh, the head of Frost & Sullivan’s visionary innovation group. According to Singh, the reason for such increase in e-commerce is due to increased connectivity, rapid proliferation of connected devices and services and the government’s initiatives encouraging a digital lifestyle.

“Although selling online in the UAE has the lowest percentage of online purchase world wide, e-Commerce will be growing as a main megatrend for businesses across the UAE,” he said in a special interview with Gulf News on the sideline of 5th GIL 2014: Middle East, The Global Community of Growth, Innovation, and Leadership, held by Frost & Sullivan in Dubai, which held by Frost & Sullivan in Dubai earlier this year.

Research has indicated that a large number of consumers, who have yet to shop online, are using the Internet to research various product offerings and compare prices of competing brands before making a purchase. Retail e-commerce has been overshadowed in the UAE by glamorous and humungous shopping malls but experts say that it is set to pick up.

The UAE was ranked 25th in A.T. Kearney’s global retail index, a study that ranks countries on their online retail potential. According to the index, the UAE’s e-commerce industry has strong potential to grow in the next five years and rival the markets of developed countries.

Consumers choose search as their #1 in-store resource to help make purchase decisions. Google research.

  • 82% Search Engine
  • 62% Store Websites
  • 50% Brand Websites
  • 21% Store Apps
  • 20 % Deal Websites

Mobile Internet in the UAE

There are reported to be more than 16.4 million mobile phone users in the UAE, which represents a mobile penetration rate of 200%.

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This figure has reduced somewhat over the last 4 years from a more than 200% mobile penetration rate due to the rapid increase in the population due to the influx of foreign workers into an ever-expanding economy. The UAE is the first country in the Middle East to implement an LTE (long term evolution) broadband network allowing mobile broadband speeds of up to 150Gbps. This presents Internet marketers with a mobile broadband user easily able to view and download a variety of rich media content. It also suggests a high future uptake of mobile apps and add-ons that can help to spread lead generation content across fixed broadband and mobile broadband markets.

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The World Has Gone Multi Screen – Google report has revealed that the global average is nearly two Internet connected devices per person and UAE is on number four with 3.1 devices. 66% of smartphone users expect sites to work as well on their mobile as on their desktop. This means mobile-friendly sites are essential.

Internet Usage in the UAE

  • Internet Population: 4,517,169
  • GDP Per Capita: $43,876
  • Internet Advertising Market Size: $1.58 billion

Search Engine Market Share in the UAE

  • Google 89.9%
  • Yahoo 4.42%
  • com 3.3%
  • Bing 2.3%

Search Engine Market Share in the UAE

  • Mobile Users: 16.4 million

Social Media Stats of UAE

  • Facebook Users: 3,600,000
  • Twitter Users: 363,000
  • LinkedIn Users: 1,389,287

15 Most Popular Sites in the UAE

  • Google.ae
  • Facebook.com
  • Youtube.com
  • Yahoo.com
  • Dubizzle.com
  • Linkedin.com
  • Wikipedia.org
  • MSN-Uae.com
  • Twitter.com
  • Souq.com
  • 24.ae
  • Amazon.com
  • Gulfnews.com
  • Instagram.com
  • Pinterest.com

Create More and Better Quality Sales Leads

The term “sales lead” has a cornucopia of definitions. Definitions vary between companies, and the “sales funnel” can look different for different niches.

In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product. Before someone can purchase from you, they must also have a need for your product.

They may be interested in your product and have the means to purchase it, but they may not need it at this time. For instance, they may already have a similar product or they could be hesitant to change their current processes. That’s why a lead is so important!

How to Capture Leads From Social Media and Internet Marketing

Now that we have an established definition of a lead, let us dive into how to start generating these sales leads from Facebook.

You can generate leads from social media in one of two ways:

  • Direct Leads
  • Indirect Leads

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Social Media Strategy to Generate More Leads

  • Utilize multiple social media channels
  • Develop a social media strategy
  • Do your research
  • Contribute Quality Content creation
  • Engage with others online
  • Cross promote
  • Measuring Your Traffic; Use Analytics
  • Search Engine Optimization of web, posts and adverts.
  • Listen to existing users
  • Interact with existing users
  • Contribute Quality Content
  • Use targeted landing pages for each campaign or focus
  • Implement Strong, Clear Calls to Action
  • Measure Conversions

TIP: Do NOT share product info, free trials or anything that directly talks about what you are selling. People will see right through this and your credibility will undermined.

Ello-A-new-social-network-avoids-is-ad-free-site

What is Ello?

By | Digital Marketing, Funny, Marketing, Social Media, Society, Web | No Comments

A new social networking site avoids ads and elevates design.

Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers. To my mind, Ello is like any other bootstrap startup. It’s simple, pretty effective at one thing, and simple enough to grasp. Those who try to over-complicate Ello do it a disservice. It’s social, just a different take on what that is, and means.

Team of Ello originally built it as a private social networking site. But, over the time, so many people wanted to join Ello that they built a public version of Ello for everyone to use.you-are-not-a-product-at-ello

The contrast is intentional. Created by designer and entrepreneur Paul Budnitz, Ello contends that on social networks like Facebook, we, the users, are the product, as our data is sold to advertisers who hope to entice us with ads in our feeds. Ello, on the other hand, positions itself as an antidote to that: it doesn’t include any ads, and one of several manifestos posted on the site says that those behind Ello “dislike ads more than almost anyone else out there.” It doesn’t sell user data to third parties, either, and you can decide whether or not you want to let it gather information about your own Ello activity to improve the site. To make money, it plans to take up a “freemium” model where it sells features to users.

How Does It Work?

It’s remarkably similar to Twitter, but in a stripped-down kind of way. You can still follow people, but there’s a two-tier following system – true pals get put in your ‘friends’ category while casual acquaintances go into ‘noise’. It’s a good way of separating the wheat from the chaff in your online life and it’s an idea that Twitter should definitely steal NOW.

You can post text, videos and pics (including GIFs and emojis) and, unlike Twitter, you’re not hampered by a character limit. That’s great news if you feel constricted by a 140-character bar but not so great if you don’t fancy seeing massive, ranty essays on your timeline, because that’s totally what’s going to happen.

Who Created Ello?

Ello was originally built by a group of seven well-known artists and programmers as a private social network. Over time, so many people wanted to use Ello that their servers were overwhelmed. They built a public version of Ello for everyone to use.

  • Berger & Föhr
    Practice principled graphic design. They believe intention and foresight will shape the future.
    @bergerfohr @todd @lucian
  • Mode Set
    A collective of creative technologists who focus on quality and efficiency. They engineer great software.
    @gv @mk @jayzes @cacheflowe

Ad-free Social Network

Ello doesn’t sell ads. Nor do they sell data about you to third parties like any other social networks.

Advertisers run virtually every other social network. Behind the scenes all social networks employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You’re the product that’s being bought and sold by advertisers and social networking sites.

Ad-free Social Network-Ello-mohsin-ali

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Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.

Ello team also thinks ads are tacky; that they insult your intelligence and that they are better without them.

Read more about Ello’s no-ad policy here.

Support Ello

Ello is completely free to use.

Ello occasionally offer special features to their users. If they create a special feature that you really like, you may choose to support Ello by paying them a very small amount of money to add that feature to your Ello account.

You never have to pay anything, and you can keep using Ello forever, for free. By choosing to buy a feature now and then for a very small amount of money you support our work and help us make Ello better and better.

Privacy

When you use Ello we collect some information related to your visit. This information helps Ello understand in a general way that people are using Ello, so they can make your social network better.

Unlike virtually every other social network, on Ello you can opt out of information sharing. Read How Ello Uses Information to learn how.

Join Ello

Ello is currently invitation-only. To join Ello, you need to know someone that is already on the network. Alternatively, you can request an invitation by visiting the Ello Home Page.